Requires R&D and product launch efforts, but you already have market knowledge. Innovate and develop new offerings to satisfy existing customer needs. Involves market research and adaptation to meet the needs of new customers.Įxpanding to new regions or demographics with your current product line.Ī strategy focused on creating new products/services for your existing markets. Seek new customer segments or geographic markets for your current offerings. Running promotions to attract more customers in your current target market.Ī strategy aimed at entering new markets with your existing products/services. Requires a deep understanding of current customer needs and competitors. Increase market share or sales of existing products within existing markets. Home PageĪ strategy focused on selling more of your existing products/services in your current markets.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.